TWO mums are set to open a new clothing store in Barry town centre to help women with body confidence.

Katie McGuinness and Megan Phillips will open It’s a Vibe, which is designed to empower women of all ages and sizes in Barry.

The mums became inspired to open their new store to bring more business to Barry and the local economy.

Ms McGuinness said: “We want to bring a more personalised clothes shop to Barry, not just a shop like new look where you walk in, and they have staff working for those shops.

“This is like our baby. It's us and we are personalising our service to our customers as well and we want to build up that friendship and we want to be the place where women can walk in and feel comfortable in choosing clothes.”

Business partner and friend Megan Phillips told the Barry and District News that Barry lacks clothing shops since Select closed and she aims to bring back business to the local economy.

Ms Phillips added: “In the shop, we are also bringing in some lingerie, as I think it lacks in Barry. I mean you can go to Peacocks and Asda, but it is just not the same.

“Valentine's Day is coming up and we are opening on the 10th and Valentine’s Day is the 14th, we are bringing in some nice lingerie for all shapes and sizes.

“We are going for different styles the bougie style, the loungewear, we are going for the out out because there is going out and then going out out.”

It’s a vibe will sell similar styles to online sites Pretty Little Things or Boohoo for all shapes and sizes for women and those who are mums.

Ms McGuinness and Ms Phillips believe that a woman or mother should feel confident with their bodies after giving birth and comfortable in what they wear.

Ms McGuinness added: “Our store will be relatable and real, and we also want people to come in from Barry and the Vale and also want to branch out online.

“We have looked at places on those sites shop we have marketed our fashionwear around those styles.

“You cant just go to those places and if you come to our shop you can see and try it on and take it away as well as it being true to size.”

It’s a Vibe that will open at 172 Holton Road on Saturday, February, 10 at 10 am.